New to Web marketing? Compared to offline marketing, promoting your products and services online has great advantages: your promotions stay online more or less forever, and tracking your results is easy. Here are two super secrets you must know.

1. Content Counts: the Organic Search Results Are Free Marketing

The old saying “content is king” is more true than ever, but here’s a tip: the saying should really be: “RELEVANT content is king”.

In the online world, the more content you have on your site, and on other online venues, the better, but before you splash out on hundreds of articles and videos, think about the needs of your audience.

Who are they? What are their buying triggers? Who is your competition? Once you’ve answered these questions, you can start creating content — or having it created for you.

You can use content in many ways online to achieve your marketing objectives, but be aware that in general, more traffic to your site is not the answer, unless that traffic is targeted, and responds to your offerings.

Therefore, do some research, and create a marketing plan to get you started, but don’t spend too long over it. You should be able to rough out a plan in half an hour or less.

Then, once you start marketing, track your results.

2. Use What’s Available: Rich Media Helps to Spread Your Message

In addition to advertising, there are many ways to spread your message online. Consider: videos, online news releases, free blogs, social networking and forum marketing, in addition to Pay Per Click advertising, and organic search engine marketing.

Before deciding on which form of rich media marketing and social networking to use, work out where your audience hangs out. Video marketing won’t work for you if your audience isn’t interested, for example.

Test your results in each form of marketing, and persist with those which give you the best results.

Are you making all the sales you need? Get persuasive copy written by a top copywriter. I (Angela Booth) have been online for a couple of decades, and I’ve been writing copy for longer than that. Persuasion isn’t optional: it’s the difference between a business goldmine and survival. Get persuasive Web copywriting that works.

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