Want to get more value from your article marketing? Articles can boost your profits. Here’s how to super-charge your sales by making the most of your articles.

Marketing using articles is a brilliant way to advertise. Unlike other forms of advertising, your articles will continue to sell for you for years to come. I’m still making sales from articles I created in 2001 — if I knew then what I know now, I would have devoted more effort, and created more of them over the years.

1. Create a Marketing Plan

Start by creating a marketing plan. Decide what you’re marketing, who your audience is, what your audience wants to know, and how you’ll get a response from them.

How much will you spend? Decide that, too.

You should also have a tracking method in place before you start writing, or hire someone to write for you.

2. The More Articles the Better: Quantity Counts

You’ll get the best results by spreading out your campaign over several months.

This is because the material takes time to be indexed by the search engines. Additionally, once you see which articles get the most views, you can write more articles targeting those keywords.

3. Support Your Articles With Your Email List

Got an email list? If you don’t have one yet, create one today. When you publish an article, let your list know. You should also announce your new article on the social media sites — create accounts at Twitter, Facebook, and similar sites.

4. Re-Purpose Your Articles: They’re Valuable

As we’ve said, the more articles you have the better. But don’t stop there. You can re-purpose your articles in many ways. For example, you can transform them into press releases, ebooks, reports, and white papers with minimal effort.

5. Turn Articles Into Videos to Reach a New Audience

Video sites like YouTube get millions of visitors, and you can tap into that audience by turning articles into videos. These videos don’t need to be extravaganzas. Keep them short, and to the point.

Want to use article marketing to boost your business?

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