When Google first appeared in 1998 the search engine was a refreshing change — type a keyword, get a result that was actually useful. Wow, what a concept. My favorite search engine at the time was Alta Vista, as I recall, along with another text-based search engine, Open Text.

Over the years, Google has continued to delight. Who doesn’t love Google? (Well, lots of companies, but be that as it may… :-))

I didn’t expect much from Bing, Microsoft’s new search engine. Their previous search engines were adequate, but that’s all.

It seems however that Bing may be a winner.

The article Apparently Bing Is Something Of A Hit reports on user comments:

“It is fast, accurate, visually pleasing – and as Sam said above – Holly crap, it doesn’t suck. I really like the way the images are done – click on an image in the gallery and then the results go along the left hand side – that is a sweet feature. The news search falls a bit short – but hey.

The results are actually good. i did a search for ‘extend a dd-wrt network with airport express’ and was impressed by the qlty of the results. also the results look clean. and the left hand guided search assistant is great.”

There’s a common thread of surprise that Bing might actually be useful in the comments, which isn’t a surprise at all.

If Bing continues to impress, we’ll all need to redo our SEO efforts to take Bing into account.

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