The Web changes fast. If you created a Web site a year or two ago, you may be surprised at how much competition you have now. That competition will only increase in the future. However, if you’ve already got a site that’s “aged” you can stay ahead of your competition.
The best way to stay ahead is with content.
Unfortunately, when it comes to content, many small business sites (and even larger sites) just slap up a few articles and leave it at that. Yes, the articles will help, but you can increase traffic and sales if you think about WHY people are searching using the keywords you’re targeting.
Here’s an excellent article which will get you thinking. Writing Content for Small Businesses Online suggests that there are three major intentions behind searches.
For you, the best intention is a search looking for:
“Transactional Queries – Transactional queries are ones in which a searcher may not have a specific site in mind, but they want to perform or complete some kind of task online, such as accessing and searching a database about a topic, being entertained interactively, downloading a video, making a purchase, or interacting with the site or others in some way. If you offer goods or services to consumers or to other businesses, you’ll want to be found by the people who are looking for what you have to offer and want to interact with you.”
Add content to your site targeting people whose intentions are transactional, first. These people comprise your “money” traffic. Think about what they need from you to make purchase or other decisions… and then give it to them.
Technorati Tags: web content, SEO, SEM
Angela Booth, top copywriter, author and writing teacher.
Info Product Maestro: Make $500 a Day with Your Information Products
You must log in to post a comment.