Looking for a job? At the executive level, your job search is a marketing exercise.

5 Great Job Hunting Strategies that Will Get You Hired | Zoomstart points out:

“3. It’s Not a Cover Letter, It’s a Sales Pitch

The best cover letters I’ve ever seen come from marketing people. They know how to sell it, and no matter what kind of job you’re applying for, you need to sell yourself with your cover letter.

Remember, companies are looking for a solution to a problem. And many times, if they don’t see the solution in any of the resumes they get, they just put off hiring someone. No interviews, nothing. Your cover letter needs to convey that you’re the solution to their problem.”

Just as with any kind of copy (advertising writing), you approach selling your services from the mind of the consumer. Your job search starts with your personal branding statement.

Crafting this statement is a jolt for many job searchers. They’re much more valuable than they realize.

Then, when contacting a hirer, they look at all their material from the point of view of the hirer… If you can show a hirer you can solve his problems: you’re hired.

If you’re job hunting, get marketing help with your materials.

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