Are you making the most of your organic search engine listings? Changes are you’re not, and I include myself in that group of laggards.
As the search space becomes ever more competitive, you need to make the most of your local listings.
I’ve found a great resource below; it’ll help me get my own angelabooth.com site up to scratch, and whatever your business, there are plenty of tips here which will help you, too.
For example, when discussing the importance of “PRODUCT/ SERVICE KEYWORDS IN LOCAL BUSINESS LISTING DESCRIPTION”
Local Search Ranking Factors | Google & Yahoo Local SEO Best Practices reports:
“Ed Reese – This area is one of the most important aspects of local search. A well crafted, descriptive, keyword rich description is imperative for a local listing to succeed. It’s important to perform thorough keyword research to determine the highest relevant volume of local search terms in your geographic area to determine the keyword combinations for products, services, and location. As keyword tools typically have poor data for local low volume searches, use Google Adwords to discover real search volumes for your geographic area to gain the insight to which keywords to use in your description.”
I’m a huge fan of the title and description tags to help you to get lots of targeted traffic. In my Web Copywriting Profits: DIY Copywriting ebook I called the cunning use of title/ description tags in creating your own little free advertisements on Google, and so they are.
If you’re one of the millions whose home page currently languishes under the snappy title “Home” go and do something about that RIGHT NOW. You’re missing out on lots of free traffic.
Technorati Tags: SEM, SEO, local search
Angela Booth, top copywriter, author and writing teacher.
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