April Angela Booth’s Creativity Factory Archives


Big-brand magpies: see it, love it, take it

Life is so simple when you’re a brand: just be a magpie. You can recycle all the bright shiny objects you find on the Web, and make money.
AOL’s Love.com Spams Google to Bits | SEO Book.com reports on an example of this:
“Love.com is a mashup of remixed twitter posts, youtube videos, aggressive 3rd party [...]

Published: 04-27-2009 | Link To This Entry | Related Entries: web content

Truly viral: Susan Boyle

Singer Susan Boyle’s videos have to date generated a total of 85.2 million views… amazing.
Scottish Singer Susan Boyle’s Web Popularity Is at Numbers Never Seen Before – washingtonpost.com reports:
“To media observers, the speed and scope of Boyle’s online ubiquity is a testament that the marriage between old media (her performance first aired on British [...]

Published: 04-20-2009 | Link To This Entry | Related Entries: marketing

Dominos, the idiot employees and web 2.0

What do you do when idiot employees damage your brand?
Two Dominos employees filmed a kitchen prank and then posted the video on YouTube. Shortly thereafter, a million people had watched the video and were revising their opinion of Dominos.
A Video Prank at Domino’s Damages Its Brand – NYTimes.com reports:
“‘We got blindsided by two [...]

Published: 04-16-2009 | Link To This Entry | Related Entries: PR/ PR 2.0

Google buying Twitter?

Hot news: rumor has it that Google is in talks to acquire Twitter.
Sources: Google In Late Stage Talks To Acquire Twitter (Updated) – washingtonpost.com reports:
“More and more people are starting to use Twitter to talk about brands in real time as they interact with them. And those brands want to know all about it, [...]

Published: 04-02-2009 | Link To This Entry | Related Entries: SEM