Angela Booth’s Creativity Factory

You’re a business person. You don’t have the time and money to hire a fancy copywriter. That’s fine: with just a little forethought, you can double and triple your business’s profits when you develop a professional copywriter’s mindset and write copy which sells.

Here are three tips which will help.

Start with the copywriter’s mindset: What’s In It For Me (WIIFM).

1. Less Is More, Remember WIIFM

When you’re in business it’s natural to approach everything you do from the point of view of your business. However when you’re writing copy: writing to persuade, you need to approach everything from the point of view of your customer. Your customer is only interested in what you can do for him.

Therefore remember that the acronym WIIFM: What’s In It For Me.

Remembering WIIFM is especially important when it comes to your website. You should immediately remove everything from your site’s pages which isn’t focused on your customer. For example, many businesses have a lengthy welcome messages on their homepage. But consider the homepage of Google. Google’s home page is completely customer focused.

2. Build Your Customer List, and Use It

Do you collect customer information? Your customer list is an important business asset. However although many businesses collect customer information they fail to use it.

If you don’t already have a customer list start to build one today and use it as often as possible to stay in touch with your customers, while remembering their viewpoint of WIIFM.

When you communicate with your customer list with the view to helping your customers, and you’ll never be accused of spamming — and your profits will rise.

3. Give Them Exactly What They Want: Create Ads with Specific Landing Pages

Customers want what they want when they want it — immediately. If they don’t see exactly what they want within a second or two of reaching a webpage, you’ve lost them.

If you check your website referrer logs, and your bounce rate is over 50%, it means you’re losing 50% of the traffic that’s coming to your website. Usually this is because your site visitors visitors don’t immediately see anything relevant to them. They won’t explore your website hunting for information, it’s much easier to hit the back button.

Remember relevancy in all your advertising. When you create an ad, whether it’s for online or off-line purposes, create a specific landing page for that ad. Make the landing page truly relevant; answer every question your customer has on that page, and your bounce rate will go down. This means that more of your site visitors will stay on your site and your profits will increase.

Copywriting for your business is a matter of approaching your business as your customers do. Start thinking from the point of view of your customer and you will double and triple your profits because you’ve developed a professional copywriter’s mindset.

Selling Online? Increase your profits

Web copywriting skills are an essential tool for your online business success.

Whatever you’re selling: whether it’s your own products and service, or whether you’re acting as an affiliate for others, you must know how to sell online.

I’ve been coaching business owners in do-it-yourself copywriting skills for several years, simply because I believe that the person who knows the most about a product is the best copywriter for it.

Now I’ve turned that material into an ebook packed with tips – Angela Booth’s “Web Copywriting Profits: DIY Copywriting”. Discover how you can increase your profits today.

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