Is email marketing dead? It’s alive and thriving, when done the right way. Your prospects and customers need you to connect with them, and to be there when they’re ready to buy.
Discover why your business should have an ezine.
1. Connect With an Ezine
An ezine is the ideal way to connect with your customers.
How much traffic do you get your website every day? Chances are that most of that traffic will be wasted. They arrive at your site, then vanish, never to be heard from again.
If you’ve paid for that traffic, you’re wasting money. You need a way to capture e-mail addresses so you can reconnect with that traffic.
Once someone is on your ezine’s subscriber list, you can connect with them each week or each month. Since you need to have several interactions (some authorities say up to seven times) with a customer before they buy, an ezine gives you the ideal way to build the customer relationship.
2. Build Customer Loyalty
Many businesses ignore their customers once they’ve made a purchase. Since it’s very much easier to sell to somebody who’s a ready bought from you than to capture a new customer this is a huge waste of opportunity. Once someone has purchased from you they trust you. You can sell to them again.
When you have an ezine you maintain the relationship. You will sell to your customers again and again: they become loyal customers.
3. Longevity Counts: Be There when They’re Ready to Buy
When someone visits your website they may be ready to buy or they may not. If they’re not ready to buy you have no way of contacting them again if you don’t have an ezine.
Once they’re a subscriber, they can become a customer and a repeat customer. A customer who buys a $20 widget may be a $2000 customer over his lifetime with you.
An ezine can be the lifeblood of your business. Do you have an ezine? If you don’t, create one today and build your profits.
Angela Booth, top copywriter, author and writing teacher.
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