I’m a huge fan of Business Week’s 2005 “Blogs Will Change Your Business”; I’ve used it many times to explain the WHY of blogging to copywriting clients and others.
Here’s a new story from Business Week, Beyond Blogs, which reports:
“SERIOUS GOOGLE JUICE
Turned out it wasn’t quite that simple. The magazine article, archived on our Web site, kept attracting readers and blog links. A few professors worked it into their curricula, sending class after class of students to the story. With all this activity, the piece gained high-octane Google juice. Type in ‘blogs business’ on the search engine, and our story comes up first among the results, as of this writing. “
If you missed the original story, Business Week updated the 2005 blogging story, here.
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Angela Booth, top copywriter, author and writing teacher.
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