Social Media Marketing — the reality

Have you been befuddled by all the hype around social media marketing?

Aaron Wall will bring you down to earth. In Is Social Media Marketing A Waste Of Time? : SEO Book.com he points out:

“Marketing exists for one purpose: to sell stuff. If it doesn’t do that, then it isn’t marketing.

The key to evaluating social media marketing, like with with all media spends, lies in tracking and cost/benefit analysis. If traffic provides you with a measurable return on investment, then the marketing spend is justified. The only traffic worth anything is that which ultimately results in revenue producing interaction.”

Just so.

I’ve explored SMM with several clients, and even created a campaign for one of them. He’s trying to build his name in a very competitive, but highly niched market. SMM may just help him to get traction.

The plain fact about SMM for most businesses however is that not only doesn’t it work, it’s also a huge time and energy sink.

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