A copywriter can boost your profits, but do you know how to work with a professional copywriter? Here’s how to develop a great relationship with your copywriter which will increase your business’s bottom line.
1. Know What You Want to Achieve
Every project has goals. The more clear you can make those goals to your copywriter, the more effective your copywriter will be. Therefore, if you haven’t yet created targets for your project do that before you approach your copywriter.
You don’t need to know all the details of your project before you hire a copywriter: the earlier you bring in your copywriter the more he will be able to contribute to the project. Experienced copywriters are marketers first and foremost.
2. Create a Brief, then Ask Your Copywriter to Restate the Brief in His Own Words, As He Understands It
A brief is a project description.
If you’re not comfortable writing your brief, he can help you. Talk to your copywriter over the phone and tell him exactly what you want him to do in the project. Once you and your copywriter have decided on the wording of a brief, ask your writer to restate the brief in his own words.
Why should you do this? Because your copywriter is not as familiar with your industry as you are. You may leave things out of the brief because they’re obvious to you. Asking your copywriter to restate the brief (even if he helped you to write it) means that you’re both on the same page.
3. Create Milestones
Every project should have milestones. Milestones keep your copywriter on track. If you’re new to working with creative professionals, ask your copywriter to create the milestones. For example, a milestone might be: the outline of a project, or the first draft of a project, or the revised draft of a project.
4. Respond Quickly to Drafts
Your copywriter will be working on several projects, and the easiest way to get him to place your project to the forefront of the project list is to respond to his communications.
Therefore when you receive a draft from him circulate the draft among the other members of your staff quickly and asked them to make comments, so he can get back to writing.
When your copywriter has to chase you to comment on drafts he’ll label you “hard to work with”. This means that he’ll stop responding to your communications as quickly as you’d like too.
Your copywriter can both save you money and make money for you. He can be your business’s biggest asset. The above four tips will ensure that you develop a profitable relationship with your copywriter.
Need copywriting help? Brief Angela Booth today.
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Angela Booth, top copywriter, author and writing teacher.
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