I’m a huge fan of article marketing. It’s the only form of advertising which keeps on working for you virtually forever.
With other forms of advertising, when you stop paying the advertising stops. With article marketing, your articles keep sending you search engine traffic. What’s not to like?
Here’s some great advice on article marketing from Chris Knight, the owner of Ezine Articles.
Biana Babinsky Interviews Knight:
“CONSISTENCY: Know article writing & marketing is not a one shot strategy. It’s important to be consistent over time. It’s a lot like advertising where you market your business every single month.
QUALITY: Your articles should be easy to scan, include bullet points, numbered lists and proper spelling, grammar, punctuation and sentence structure. Articles must be original and unique / exclusive to the person who wrote the article, but does not have to be exclusive to EzineArticles.com (means you can also use your articles on your own website).
QUANTITY: After you master writing quality original unique articles, the only way to really succeed with this strategy is to build your article inventory over time. Every article you write is what I call an ‘article agent’ that sells for you. More article agents = more articles out there attracting traffic for you. Build your article inventory into the dozens, then hundreds and eventually thousands of high quality articles.”
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Angela Booth, top copywriter, author and writing teacher.
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