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Want a free ad on Google - forever?

Here you go: focus on your description meta tag - and your page title tag too.

3 Things Your Description Tag Must Contain | Internet Marketing Strategy: Conversation Marketing reports:

“A reason to click. Why should I visit Whirlpool’s web site? Hmmm. Good question. Maybe they could say something about their newest, coolest model, or widest selection, or some such. But just saying ‘we have lots of colors’ really doesn’t get it done. Treat your description tag like a sales headline. “

I love writing description tags, because I know that the tag has the potential to bring my copywriting client big business… it’s a free ad on Google, what’s not to like?

Whenever I write a Web page, I write the title tag and the description tags first - they’re the most important part of the page to me.

Yes, even more important than the headline. After all, if people can’t find the page, they’re not going to visit it to read the headline.

Page titles, and descriptions, are the most important part of any Web page. Pay attention to them, and watch your profits increase. For free.

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