Your Web site can provide you with all the targeted leads you can handle, no matter what your business happens to be.
But beware the “bouncers” – those people who click onto your landing page and click off again, within seconds.
You can cut down on the number of bouncers by using show and tell.
As B2B Lead Generation Tips reports:
“Show and tell. I’ve learned that people like to see what they are getting before they go through the effort to get it. It’s true: a picture is worth a thousand words. B2B search marketers should take a page from the product marketing play book. Make it tangible. Include a screenshot from the software download, a picture of the whitepaper cover & table of contents, or a short clip from the video demo.”
Case studies, white papers and testimonials are all forms of show and tell. They’ll cut down on your bounce rate, and will improve your conversions.
Need marketing help? Brief me.
Technorati Tags: leads, marketing
Angela Booth, top copywriter, author and writing teacher.
Info Product Maestro: Make $500 a Day with Your Information Products
You must log in to post a comment.