Copywriting, marketing with SEO and SEM, advertising and branding
What’s an “SEO copywriter”? This term is often tossed around by newbies, and is a fair indicator of fatal Web copywriting mistakes you should avoid. Here they are.
Let’s start at the beginning. Copywriting is marketing. Copywriting isn’t writing educational or informative material. It’s writing words that sell, whether online or offline. That’s all it is. [...]
There’s a price on your head - on your Web site, that is.
Web sites are online real estate, and as such, they have value. Many writers and Web designers are creating and selling sites, as a form of income.
Let’s say you have a site, and for whatever reason, you want to sell it.
How do [...]
Article marketing is the best way to advertise almost anything online - and offline too, because some of your articles will be picked up and used in print magazines.
What astounds me however, is the fact that your articles will work for you forever - I have articles I posted online six and seven years ago [...]
Angela Booth, top copywriter, author and writing teacher.
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