The Google Blog offers a great post on Google’s technology.

Official Google Blog: Technologies behind Google rankingreports:

“Search in the last decade has moved from give me what I said to give me what I want. User expectations from search have rightly increased. We work hard to fulfill the expectations of each and every user, and to do that we need to better understand the pages, the queries, and our users. Over the last decade we have pushed the technologies for understanding these three components (of the search process) to completely new dimensions.”

“Give people what they want” needs to be your mantra too. Whatever your business, you’ll succeed when you put the focus on helping people.

Google has always understood this.

Back when Google was the new kid on the search engine block, I used various other search engines, Excite and Alta Vista, from memory. There was another search engine I quite liked (but since I can’t remember its name now, and it’s long gone, it didn’t make a huge impression *).

Google won me over because it was clean, simple, and fast - and 80 per cent of the time I got what I wanted. Nowadays, Google gives me what I’m looking for almost 100 per cent of the time.

Google’s always understood the concept of helping their customers.

* Well, I remembered the name of that long gone search engine - Northern Light.

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