Copywriting, marketing with SEO and SEM, advertising and branding
Got a blog? A blog is the easiest, fastest and surest way to get traffic, even when you have a brand new site. A blog will even drag your main site into the search engines - you can forget about nasties like the “sandbox” when you’re blogging.
Google’s Cutts: Good directions drive traffic to your website [...]
Are you selling online? Then article marketing needs to be part of your marketing tool kit. Discover my top five tips for success.
Article marketing is simply using articles as an inexpensive form of advertising for your products. When you use other forms of advertising, once you stop paying for your ads, your advertising stops. Your [...]
Copywriting for the Web is different from writing for print. While the old copywriter’s formula, AIDA (Attention, Interest, Desire, Action), is still important, relevance is even more vital, because it will help you to cut your bounce rate.
The term “bounce rate” is defined in various ways. For our purposes, it’s the speed at which visitors [...]
Angela Booth, top copywriter, author and writing teacher.
Writers Ezine, Packed with Writing Tips