MarketingSherpa: Special Report: Online Keyword Research Guide: 5 Tips & 9 Useful Tools notes that:
“A solid keyword list is the foundation of a successful search-marketing strategy. Marketers must continually work to find relevant search terms and understand the volume of traffic they provide — as well as the number of competitors using the same phrases — to shape their SEO and pay-per-click strategies.”
The article gives you a list of popular keyword tools. However, it’s also essential that you do your own digging through your referrer logs to find those keywords which convert for you.
Better a little traffic with great conversions than a flood of traffic with no conversions.
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Technorati Tags: keywords, marketing, SEO, SEM
Angela Booth, top copywriter, author and writing teacher.
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