Angela Booth’s Creativity Factory

Do you make it easy for your prospects to buy from you? You will, when you turn buying into a process.

To create your process, you must know the steps your buyer goes through, in the buying cycle.

As a rule of thumb, the higher the price on an item, the more steps a buyer goes through to decide to buy.

1. First, he is aware of his own need, or desire. This need will not be at the forefront of his mind - yet.

2. Next, he becomes aware of your product.

3. He sees it as a solution… maybe.

4. Finally, he’s half-convinced to buy.

5. Eventually, he buys from you.

These steps may take place over hours or months, or even years, if he’s buying a house.

That’s a lot of steps in the buying cycle.

Matching your process to the buying cycle

Your goal is to catch buyers at every stage of the buying cycle.

To catch buyers when they’re at step 1, much of your marketing needs to be informative, to make the buyer aware that he has a need. Of course you want him to see your product as the solution.

For many vendors, buyers who are still at step 1 are ignored. With a high ticket item, you don’t want buyers at step 1 - there’s too much education required before they get to step 5. However, if you ignore these buyers, you’re missing out on a huge opportunity.

There are several profitable ways you can take buyers through steps 1 to 5 quickly, and land a sale. You can work the steps in the process out for yourself; if you need help, you can brief me. My Web copywriting services include working out a process for you.

A tip: be wary of spending too much time on the first steps of the process, without thinking it through. Once buyers are made aware of their need, and your solution, they’re almost primed to buy… from anyone. You need a process to stay in touch with your prospects until they’re at step five, and BUY from you.

You need a copywriter who’s focused on sales, just like you

Whatever you’re selling, you need the help of a top copywriter like Angela Booth, who sells online. Practical experience beats theory.

When you hire Angela, not only do you get the benefit of her years of copywriting experience, you also get the benefit of her practical experience of selling online.

Contact Angela today for Web copywriting help. She’ll increase your profits and lower your ad spend.

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