Has spam killed email marketing?
Not yet. However, clickthrough rates are lower. Researchers are saying that in general email CTRs are down to 9 per cent, from 15 per cent a few years ago; however conversion rates are holding steady.
Therefore, email marketing is a viable marketing opportunity for many businesses.
By far, the easiest way to stay in touch in customers and prospects is with an email newsletter – an ezine.
The Future of Email Marketing reports:
“‘Newsletters play an important role in B-to-B,’ says Tornquist. ‘If you are producing a house newsletter for current customers, they might well find occasional updates useful to them. For prospects, if they’re reading your newsletter, it’s because they’re interested in your take on the work.”
But are newsletters worth the effort?
Here are some benefits of newsletters to consider:
* Your newsletter gives you a chance to build a loyal customer base. It’s always easier to sell to people who know you; and
* Archived issues increase your visibility on the Web, and give you a chance to sell advertising.
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