Perhaps you’ve heard that “content is king” online, but do you believe it?

You should, especially if you’re in a competitive industry.

In How Can 10 Simple Articles Change Your Life? — Pearsonified Chris Pearson talks about how content equals equity in your site and equity in your business, and says that when someone wants to compete with you, they can and will compete on technology, but:

“But they’d have one hell of a time trying to compete with his content.

If he had 100 articles and they had none, it would be a joke. The bottom line is that in any topic, whoever controls the information flow around that subject holds all the power.”

So get some content onto your site.

If you’re building a new site, and are spending months organizing your site’s look and feel, ask yourself: who cares? No one comes to your site to admire the design and layout except your friends and family. The rest of the world visits your site for a reason - to buy.

Great content will not only draw traffic, it will convert your traffic into sales. Focus on content first, and keep focusing on it - build your equity in your site and in your business.

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Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and they’re VERY highly paid.

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