Keep it real and avoid Google penalties

by angela.booth on May 22, 2008

Google knows a great deal about your and your Web sites. As competition for eyeballs on the Web gets more intense, there’s a temptation be outrageous just to get links and exposure.

On the story Sphinn – The greatest example of linkbait…………ever?! Matt Cutts of Google comments:

“‘Where does Cutt’s and search engines stand on something like this?’

My quick take is that Google’s webmaster guidelines allow for cases such as this: ‘Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It’s not safe to assume that just because a specific deceptive technique isn’t included on this page, Google approves of it.’

There’s not much more deceptive or misleading than a fake story without any disclosure that the story is hoax.”

“Linkbait” may just turn into poison-bait if a site is banned in Google.

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