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I’m a huge fan of doing frequent keyword analysis on your sites. In the clip above, you can see searches performed on my Fab Freelance Writing site, and the site’s blog.

MarketingSherpa: SherpaBlog: 5 Ways to Improve Blog Results Today: How to Engage & Delight Your Blog’s Visitors reports:

“You should be tracking basic blog stats by using free analytics tools, such as Google Analytics, or by tying your blog into your main site’s analytics software. While it’s fine to see how many visitors you get, the most useful report is actually the keyword analysis report.”

Once you see which primary keywords you’re already attracting visitors for, you can write more blog posts targeting those keywords.

Occasionally, you’ll be surprised at which keywords are getting attention – as Anne Holland notes in her article, you’ll use a word or phrase in all innocence and will start ranking for that keyword, which has nothing to do with your target audience. This has happened to me too, and I won’t mention which keyword it was. :-)

Start investigating your keywords today.

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