Your site is your home on the Web; it’s (possibly) also making money for you. Whatever… Your site deserves content.
Not only does it deserve content, it needs authoritative content that’s worth linking to.
“You can’t afford to have a dull site or one lacking credibility if you want to attract links, build brand and drive targeted traffic. If you don’t have content to use as a hook or the site lacks certain credibility elements then you need to spend the money and have them created otherwise, no one will link to you.”
Links are the currency of the Web, and if someone links to your site, it means that endorse what you have to say.
Spend money on link-worthy content. It’s an investment.
Technorati Tags: SEO, links, content
Angela Booth, top copywriter, author and writing teacher.
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