If you’re marketing online, Google’s dilemmas will ultimately affect you.

Here’s a case in point.

This article The Real Threat to Google reports:

“As more people use cell phones and their tiny glass screens to gain access to the Internet, Google and its fellow online advertisers will have less space, or what’s called ad inventory, to place marketing messages for customers. Google makes money selling ad inventory. And its ad inventory is diminished on a cell phone.”

Why will this affect you?

The article points out that smaller ad spaces will speed the rise of personalization of marketing messages, and this means that you’ll need to rethink your current marketing strategies.

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