What’s the difference between good SEO copywriting and bad SEO copywriting?

It’s simple.

Good SEO copywriting gives you conversions. You get results.

Unleashed: Keywords and Content – Search Engine Guide Blog suggests:

“Easy-Bake Oven approach to SEO copywriting: create 250 words, add a few key phrases, publish. As a result, we now have a lot of crap copy out there. Not that people are spammy or bad, they just don’t know any better. The problem is people are in their own heads, trying to work in as many keywords as possible, rather than being in their customers’ heads.”

Whenever I take on a new copywriting project, I ask the client:

Who’s the audience?
What results do you want?

Two simple questions. Writing copy once you get the answers means increased conversions.

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