I love Search Engine Optimization (SEO) because it’s a real challenge. However, although many people believe SEO is “free”, it’s not.

SEO takes time, experience and energy which you can eliminate when you opt for PPC or other advertising.

As SEO is Not Free Traffic says:

“… (SEO is)… Hard to quantify, hard to prove in advance. This is SEO’s ‘Achilles heel’, and why paid search usually wins over natural search in the budget battles, receiving the lion’s share of the search marketing budget. This is a travesty, considering the searcher’s primary focus on the natural results and the fact that a searcher interprets a natural listing as an implied endorsement by the search engine.”

Both SEO and paid search advertising have their place. Which you choose depends on a number of factors, all impacting on the bottom line.

It takes time to optimize Web pages so that they rank. Not only do you need to get on-page factors right, you need to get links too. For a product launch, or a product push, when you need traffic right away, SEO is a waste of time - pay, and get traffic.

However, some of your budget and time should go to SEO, simply because when you stop paying for advertising, the traffic stops. In that sense, SEO is the gift that keeps on giving.

Your money and time, your choice.

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