Beat the slump – get smart

by angela.booth on April 15, 2008

You can spend the day arguing about whether there’s a downturn, or you can get busy and beat the slump.

MarketingSherpa always has great information, and here’s one PDF you’ll want to download and study with an eagle eye.

MarketingSherpa: Special Report: Marketing During a Downturn, Part 2: 24 Real-Life Strategies Marketers Are Using to Handle the Slump:

“In Part 2 of our Special Report on marketing during an economic downturn, we reveal strategies that B-to-C and B-to-B marketers are using right now to improve their ROI. Includes:
- Finding more leads with low-cost tactics
- Up-selling and cross-selling to existing customers
- Getting tangible results with Web 2.0″

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