Are you making the most of your About page? I’ll be you aren’t. Your About page is the #1 chance you have to introduce yourself, build trust, and yes, if you’re very clever about it, you can do some selling on the page too.

In this article, “COPYWRITING FOR THE WORLD – POWERFUL WORDS AND SEO MEAN SALES”, I wrote:

4. Remember “Who are you?” and write the all-important About page

Trust counts on the Web. If you’ve been asked to write copy for a client, go to his Web site, and check the About page. If the client doesn’t have one, write one for him.

Here’s an excellent example of a About page,

About | 10e20 Blog:

About

Who is 10e20?

We are an Internet marketing and web development company based in New York & Florida. We work with clients ranging from well-defined start-ups to enterprises such as Virgin Vacations, Coldwell Banker, NYU and Learn.com. We have developed many of our own platforms (e-commerce, tracking, real estate) and use them to complement our marketing and development services for our clients. Our primary focus on the marketing side is search engine optimization, public relations and social media marketing.

Make the most of your About page. It’s the most important page on your Web site.

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