I’m a huge Seth Godin fan. The man’s a genius.
And here are some words to live by from Seth.
Seth’s Blog: Drip, drip, drip goes the Twit:
“The best time to look for a job next year is right now. The best time to plan for a sale in three years is right now. The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.”
This quote resonates for me because of my work with writers, particularly Web writers.
Many writers want to be paid top dollar for every word they write. This is a laudable aim, and I applaud it. However, the spadework for success in writing as in any other endeavor needs to be done first – people have to get to know you.
Do the spadework. Build trust.
Angela Booth, top copywriter, author and writing teacher.
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