Article writing gives you the biggest bang for your marketing buck online. Content is still king, and the more content you have, the more traffic your site will get. Articles also provide excellent, free on-going advertising for you, so what’s not to like?

While articles are great, it’s easy to make mistakes when you’re writing them, or when someone else is writing them for you.

Let’s look at four mistakes which are easy to make, and to avoid, once you know what they are:

1. Your articles lack focus

People don’t read online; they skim. So your articles need to be focused to grab attention. Make a statement in your introduction, and then prove the statement. Or tell an anecdote, and share the moral.

I’ve studied what makes the “most viewed” articles at the article directories, and most had this in common: they made one main point, and only one, and that point was easy to grasp, even if you weren’t paying attention.

2. You don’t research your keywords

If no one finds your articles via the search engines, they won’t get read them; nor will they read your pitch in the resource box. So ensure that the keywords you’re using are actually keywords for which real people search.

3. You don’t set set goals, and then measure traffic

One article is like a snowball. You need several articles (ten or more if possible in an article marketing campaign) to create an avalanche of traffic. Over time, if you put some thought into keywords, you can come to dominate the search engine results pages for your chosen keywords, IF you measure your traffic.

Measuring is important. If you measure, you’ll see what works. You can then write more articles to boost your results for the keywords which get you the best results.

Set goals for your article writing. Then track the articles you’ve written. Aim to check once a month to see how the articles you wrote are ranking, and whether they’re getting traffic.

4. Your articles are filled with jargon and are BORING

Avoid business-speak. Use a casual, conversational style. Keep your sentences and paragraphs short, because they’re easier to read online, and as stated, your readers skim. If they’re face with ten-sentence paragraphs, they’ll click away from your article.

So there you have four mistakes which are easy to avoid in your article writing.

Need an expert copywriter to write quality articles for your business? Articles are easy, inexpensive and on-going advertising. Top copywriter Angela Booth has been using article marketing to promote her copywriting business for years, and she can help you by writing and distributing your articles too.

Get the articles you need to promote your business today. Angela offers a complete article ghostwriting and distribution service.

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