Copywriting, marketing with SEO and SEM, advertising and branding
If you’re marketing online, Google’s dilemmas will ultimately affect you.
Here’s a case in point.
This article The Real Threat to Google reports:
“As more people use cell phones and their tiny glass screens to gain access to the Internet, Google and its fellow online advertisers will have less space, or what’s called ad inventory, to place [...]
Article marketing is a fantastic low-cost way to get advertising for your business. Savvy online marketers have been long using this tool, and in the past couple of years it’s become very popular. But how many articles do you need make sales?
All your articles have two functions: to educate, and to pre-sell. In some industries, [...]
Search Engine Optimization is fun, but it’s also a long, highly involved process. You don’t actually optimize your site, you optimize a page at a time.
Here’s a great series How to Optimize for Google – Part 1 of 3, and a snippet you should take to heart:
“The title tag plays one of the [...]
Angela Booth, top copywriter, author and writing teacher.
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