April Angela Booth’s Creativity Factory Archives


Cell phones a threat to Google?

If you’re marketing online, Google’s dilemmas will ultimately affect you.
Here’s a case in point.
This article The Real Threat to Google reports:
“As more people use cell phones and their tiny glass screens to gain access to the Internet, Google and its fellow online advertisers will have less space, or what’s called ad inventory, to place [...]

Article Marketing – How many Articles do You Need to Make Sales?

Article marketing is a fantastic low-cost way to get advertising for your business. Savvy online marketers have been long using this tool, and in the past couple of years it’s become very popular. But how many articles do you need make sales?
All your articles have two functions: to educate, and to pre-sell. In some industries, [...]

Optimizing your Web site – the short version

Search Engine Optimization is fun, but it’s also a long, highly involved process. You don’t actually optimize your site, you optimize a page at a time.
Here’s a great series How to Optimize for Google – Part 1 of 3, and a snippet you should take to heart:
“The title tag plays one of the [...]

Bounce in, bounce out

Have you checked your site’s referrer logs lately? You may get a shock.
Seth’s Blog: Silly Traffic reports:
“75% of all unfocused visitors leave within three seconds.
Any site, anywhere, anytime. 75% bounce rate within three seconds.”

It’s true; go check. And it can drive you nuts if you let it.
On the other hand, realize that most of [...]