January Angela Booth’s Creativity Factory Archives

Generate leads for zilch: case study on using email and blogs

MarketingSherpa has an excellent case study on how to generate leads for a five-figure service with a zero budget, using blogs for publicity, and email to generate leads.
The AskPatty.com campaign was well thought out. MarketingSherpa: How to Launch a Service With No Ad Budget: 5 Steps to Grow Leads With Email & Blogs reports: “In [...]

The Value of Publicity for your Business: priceless

What would happen to your business if you appeared on Oprah? Or if a major magazine did a feature story on you? Or a major newspaper?
Your business would never be the same again. No amount of paid advertising can match free publicity.
Up to 90 per cent of stories in newspapers and on the TV news [...]