01-16-2008
Blog or email newsletter?
You want to stay in touch with your customers and prospects, but which is better, an email newsletter, or a blog?
“When an Email Newsletter Is Better
If you’re selling something that requires some serious consideration from prospects, or that they may buy time and again, I’d look to use an email newsletter.”
In short, an email newsletter works for customers who know you, and are slowly making a buying decision.
OTOH, a blog is a way of getting search engine traffic, and building visibility with people who don’t know you at all.
Both are useful.
Angela Booth, top copywriter, author and writing teacher.
Writers Ezine, Packed with Writing Tips