MarketingSherpa has an excellent case study on how to generate leads for a five-figure service with a zero budget, using blogs for publicity, and email to generate leads.

The AskPatty.com campaign was well thought out. MarketingSherpa: How to Launch a Service With No Ad Budget: 5 Steps to Grow Leads With Email & Blogs reports: “In six months, that PR effort generated 300 articles and segments in local and national outlets, including:
o The New York Times
o The San Francisco Chronicle
o Fox News
o National Public Radio “

What intrigued me about this case study was the strategy of the campaign, and how following the strategy led to predictable results.

Are you making the most of email and blogs as you create your marketing strategies for 2008?

Get creative: you can deliver results with a zero budget, as the AskPatty.com case study shows.

I’m happy to consult with you on designing a campaign using email and blogs.

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