Copywriting, marketing with SEO and SEM, advertising and branding
You want to stay in touch with your customers and prospects, but which is better, an email newsletter, or a blog?
Business Blog vs. Email Newsletters: Which Works Better? - flyte blog: web marketing strategies for small business suggests:
“When an Email Newsletter Is Better
If you’re selling something that requires some serious consideration from prospects, or [...]
You’ve got a Web site. That’s great. But are you preaching to the converted?
Many sites, including large corporate sites, are simply online brochures. They’re only effective as sales tools to people who know the products and have a current need for them. They miss out on sales because they won’t help out people who could [...]
There are no secrets to Search Engine Optimization (SEO). The search engines are indexing software, and if your keywords aren’t on your site’s pages, the pages can’t rank for those keywords.
Elementary, yes?
It may be elementary, but it’s easy to miss. You get so tied up in posting pages to your site: you have technical hassles, [...]
Angela Booth, top copywriter, author and writing teacher.
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