Copywriting, marketing with SEO and SEM, advertising and branding
Your small business needs a blog. In 2007 it’s not enough to have a Web site, because millions of other businesses are online too, and everyone is competing for attention. The chances of your five or ten page Web site being found by your target audience are slim.
One way to get your audience’s attention [...]
The landing pages you create to sell your products are your 24×7×365 sales people.
Just like a real flesh and blood sales person, your landing pages must offer all the information a customer needs to make a buying decision. “Buying” can mean opting in to your marketing messages, as well as making an actual purchase.
Your site’s [...]
Although traditional press releases continue to be your power-punch tool for publicity, online press releases have great benefits when it comes to the search engines.
A couple of the most popular article directories now offer free online press releases - IdeaMarketers and Ezine Articles.
This is a great new innovation. When you don’t need a full-blown PR [...]
Angela Booth, top copywriter, author and writing teacher.
Writers Ezine, Packed with Writing Tips