December Angela Booth’s Creativity Factory Archives

Managing your email list - be proactive

In the past year, the process of managing an email list has become so complex that many companies are wondering whether it’s worth the hassle.
You can conquer deliverability problems, “How to Fix Your Email Deliverability - 4 Easy Strategies to Lift Deliverability 20.4% & Sales 143%” says.
The article offers excellent advice, including their hard [...]

Send your PPC customers to the relevant landing page

In Pay Per Click advertising, you’re targeting people who want to goods you’re selling, and you’ll get a better conversion rate if you create a landing page for each campaign.
This article Easy Quick PPC Top 10 Tips contains great tips, including: “5. Avoid your home page as your landing page
The landing page is the page [...]

Your focus for business blogging in 2008

Did you manage to get your blog started in 2007? I know many companies are still struggling with blogging.
Usually the struggle occurs because a company hasn’t set a clear focus for the blog. Any focus is better than none, and the more clearly and simply your focus is expressed, the better.
For example:
* Our blog [...]