Your focus for business blogging in 2008

by angela.booth on December 16, 2007


Did you manage to get your blog started in 2007? I know many companies are still struggling with blogging.

Usually the struggle occurs because a company hasn’t set a clear focus for the blog. Any focus is better than none, and the more clearly and simply your focus is expressed, the better.

For example:

* Our blog is where we publish company news

* Our blog is for new product information

* Our blog honors our people’s achievements

Choose a single focus, and stick to it.

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