12-13-2007
Online press releases have search engine benefits

Although traditional press releases continue to be your power-punch tool for publicity, online press releases have great benefits when it comes to the search engines.
A couple of the most popular article directories now offer free online press releases - IdeaMarketers and Ezine Articles.
This is a great new innovation. When you don’t need a full-blown PR campaign with bells and whistles - and the associated cost - consider a couple of online press releases, posted to your own site, and some of the free sites as well.
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Angela Booth, top copywriter, author and writing teacher.
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