Once your small business Web site is online, you can feel a warm glow of achievement and satisfaction.

Unfortunately, your site’s visitors may not feel the same way. You’ve got seven seconds to make an impact, don’t waste those precious moments.

The easiest way to waste the seconds is by focusing on your business, rather than on your visitor’s needs.

“Sales Copywriting, Sales Talk — What a Difference a Phrase Makes” states:

Web content — many websites read like a 1980’s sales brochure. “We” this and “we” that, all about what we can do for you. This is boring and uninteresting and it doesn’t engage the reader by letting her know up front that you get her pain or problem clearly.

Your site’s visitor has one concern only: can you help me?

Make it clear up-front that you can, by focusing on your prospect’s problem. Then show how you can solve that problem.

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