Once your site is a few months to a year old, and is appearing regularly for search queries, you may be tempted to tinker a little, so that you start appearing for searches more often.

Although hidden text is nowhere near as common as it used to be, some Web developers are still trying to sneak it onto Web pages.

Don’t do it. You’re on a slippery slide to disaster - being banned.

Read A Comprehensive Guide to Hidden Text & Search Engines, it’s a brilliant roundup of everything you want to know about hidden text. The article concludes: “All these statements suggest that Google does try to detect intent, and is not going to ban a site solely because of someone using hidden text in a way that appears to be legitimate. This does open the door to those who want to abuse this. If someone stuffs a few words in a bit lf legitimate looking text here or there, it’s hard to detect algorithmically. However, this is a trap door and an accident waiting to happen.”

It’s always intrigued me WHY sites would want to do this. The short answer is greed, of course. However, with less effort, there’s a legitimate way to develop your search engine rankings. Get more content.

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