Marketing online - get a boost from competitors’ woes - Angela Booth’s Creativity Factory

10-04-2007

Marketing online - get a boost from competitors’ woes

Competitive intelligence is laughably easy on the Web. You can discover exactly how your competition is faring.

Jennifer Laycock’s excellent article even shows you how to take advantage of a competitor’s woes. Don’t Just Manage Your Reputation, Respond to Your Competitor’s recommends: “Setup alerts on your competitors names. Take the time to read their reviews at sites like Amazon, epinions, Yahoo Local, Yelp and so on. Find out what consumers don’t like about them and address that issue with your own products, services and marketing. When appropriate, contact these unhappy customers and find a creative way to introduce them to your own product.”

Technorati Tags: copywriting, marketing, search engine marketing, SEM, SEO, alerts

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