Directories have been around since the birth of the Web, but chances are their days are numbered.
Aaron Wall of SEO Book has a great suggestion:
Google’s recent hate toward directories does not indicate that all directories are junk, but if you were to start a new web directory today what benefit is there in calling yourself a web directory? What if rather than charging $20 or $50 for a link, you charged much more and listed a real formal review on the site? Why not be a web review guide or a social bookmarking service or something else that is more in tune with the general direction of the web?
A review-style site in almost any niche will do well, because people are hungry for information. Whenever I’m thinking of buying a product, the first thing I do is hunt for reviews online.
Review-style sites are still sparse, so there’s room for more. And of course, you can also add reviews to any extant site.
Technorati Tags: sites, marketing, directories, reviews
Angela Booth, top copywriter, author and writing teacher.
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