I’ve been conducting a content experiment on five blogs over the past six months.

I wanted to know whether original content made any difference to blogs - or could I just throw some PLR content onto sites and get the same results? Tossing PLR content onto sites is the easy option: the content is already written, you just customize it a little and upload it onto a blog or a site.

Why I conducted the experiment

I conducted the experiment because a client asked me to justify the expense of buying original, quality content. Why should he pay for content when he can buy generic content in bulk?

Well, the results are in, and the original content wins

Three of the five blogs consist mainly of generic Private Label Rights content I purchased and posted to the blogs. They have around 100 to 150 posts each, with each post between 300 and 500 words in length. I rewrote the PLR content so that it’s 30 per cent original. I also posted three ORIGINAL articles to each blog.

After six months, these three blogs have a PageRank of 1.

Two of the five blogs have 100 per cent original content.

The blogs with original content shone.

Here they are: Seven Days To Copywriting Success has 15 posts, and a PageRank of 3.

Copywriting

Seven Days To Copywriting Success

Fab Web Writer has 144 posts and a PageRank of 3.

Fab Web Writer Join The Instant Publishing Revolution

Fab Web Writer

So there you go. The blogs with the original content have excellent traffic, as you might expect. The other blogs don’t, also as you might expect.

I’m happy. I can now point to this experiment as a case study when I recommend original content to my clients.

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