Michael Kiely is a marketing whiz. He’s using his PR skills to help feed the sheep on his drought-affected Australian property.
After creating a Blogspot blog, he:
Sent a press release to a few newspapers around the world
and here at home, and got a story in the Daily Telegraph this morning – and
woke to the telephone ringing… A Sydney radio station wants an interview,
a television network is flying a crew up by chopper to film a segment…
(Nothing’s guaranteed with PR until it appears in the media.) I got the idea
from World Vision’s tv campaign: adopt a child for Christmas. It’s one thing
to have the idea – it’s another to be empowered to execute it. The Net makes
it all possible. Low budget… No, No Budget Marketing.
It’s amazing what you can do with a little ingenuity and effort. Great idea, brilliant story.
Technorati Tags: creativity, PR, marketing, copywriting, blogging, free blog
Angela Booth, top copywriter, author and writing teacher.
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