Sheep Lambs Standing Out

Michael Kiely is a marketing whiz. He’s using his PR skills to help feed the sheep on his drought-affected Australian property.

After creating a Blogspot blog, he:

Sent a press release to a few newspapers around the world
and here at home, and got a story in the Daily Telegraph this morning - and
woke to the telephone ringing… A Sydney radio station wants an interview,
a television network is flying a crew up by chopper to film a segment…
(Nothing’s guaranteed with PR until it appears in the media.) I got the idea
from World Vision’s tv campaign: adopt a child for Christmas. It’s one thing
to have the idea - it’s another to be empowered to execute it. The Net makes
it all possible. Low budget… No, No Budget Marketing.

It’s amazing what you can do with a little ingenuity and effort. Great idea, brilliant story.

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