December Angela Booth’s Creativity Factory Archives

Adopt A Sheep: Creative PR without a budget

Michael Kiely is a marketing whiz. He’s using his PR skills to help feed the sheep on his drought-affected Australian property.
After creating a Blogspot blog, he:
Sent a press release to a few newspapers around the world
and here at home, and got a story in the Daily Telegraph this morning - and
woke to the telephone ringing… [...]

Published: 12-05-2006 | Link To This Entry | Related Entries: PR/ PR 2.0, creativity

Copywriting: direct response advertising

I do a lot of direct response advertising copy for my clients, and often the copy consists of just a sales letter.
If you’re not familiar with it, direct response advertising comprises all those letters, brochures and flyers that you get in your postal mail box, and in your email Inbox. Direct response is effective because [...]

Published: 12-03-2006 | Link To This Entry | Related Entries: marketing