Copywriting, marketing with SEO and SEM, advertising and branding
As a Web copywriter, I’m often asked whether I recommend Pay Per Click (PPC) advertising or search engine optimization (SEO) for long term success.
My answer is always: “How much time do you have - ideally, you’ll use both strategies. SEO gives long term success, while PPC is useful for short term results, as an adjunct [...]
Frustrated by Google’s sandbox? For the uninitiated, the “sandbox” effect occurs when Google seems to index your new site, but for months, and in some cases over a year, your site doesn’t appear in the search engine results for your desired keywords.
There’s lots of argument about whether the sandbox does or does not exist. I [...]
“How’s your site ranking?”
Yes, it’s a trick question, because your SITE doesn’t rank - your PAGES do.
In the past few months, since I’ve been offering search engine optimization (SEO) copywriting to clients, I’ve been surprised that none of my clients have ever done reports on their site.
A site report includes:
* landing pages chosen and assessed, [...]
Angela Booth, top copywriter, author and writing teacher.
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