October Angela Booth’s Creativity Factory Archives

Bios and resumes: professional copywriting makes the difference

I’ve been offering resume and bio services for clients for a while, but haven’t publicized them via my site.
Finally there’s a bios and resumes page - keep it in mind for when you’re job-hunting, or if you need a bio for publicity purposes on your site, or in a media kit. (And yes, I do [...]

Writing a business blog: choose a blogger who’s an enthusiast

When you’re developing a company blog, the “voice” in which the blog is written is important. Yes, you can use a blog simply as another corporate communications channel: as a news section for your Web site. But if you do this, you’re missing out on one of the biggest traffic generators for your blog - [...]

SEO keywords: get found by writing articles

In my Web copywriting business, nine times out of ten, when I ask a client “what keywords are you using?” I get a blank look, or if we’re discussing the project via email, the client ducks the question completely.
Customers find you via the search engines, so what keywords are you targeting?
Sit down and make a [...]